Writing top-notch professional copy for B2B (Business-to-Business) differs greatly from developing and writing copy for the B2C (Business-to-Consumer) markets. Although I shine at writing B2C copy, B2B is a particular passion. When writing for a B2B client the first thing I do is learn the company’s business model; What Does the Client Do? What is their value proposition? What do their clients or customers look like? How does this firm differentiate themselves from similar firms? Why to people buy from them? Why do people stop buying from them? Why do people never buy from them? Thoroughly understanding all of these elements, and a lot more, provides me with an indispensable foundation for making your copy consistent, persuasive and on-point.
Business Content writing & marketing is any copywriting and marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. Content marketing is also defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. The type of content businesses share is closely related to what they sell. However, the content’s main focus is on the needs of the prospect. This information is consistently delivered and can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc.
In publishing, art, and communication, content is the information and experience(s) directed towards an end – user or audience. As a web content writer I have gained, over many years, an expertise in developing and writing relevant content for websites. Every website has a specific target audience and requires a different type and level of content. The content I develop and write is Search Engine Optimized) and is rich in keywords that attract and retain users on a website. Usually the content that I write specifically for a website focuses on a specific topic. It is easy to read, and provides the information in easy-to-understand language. Most story pieces are centered on marketing products or services that the website is selling or endorsing, though this is not always the case. Some websites are informational only and do not sell a product or service. In those instances, the content I develop and write is geared toward helping to educate the reader while providing them with complex information in a way that is easy to understand and retain.
e-Newsletters or digital newsletters are published by clubs, churches, societies, associations, and businesses—especially companies—to provide information of interest to members, customers, or employees. A newsletter may be considered “grey literature”. Newsletters delivered electronically via email (e-Newsletters) have gained rapid acceptance for the same reasons email in general has gained popularity over printed correspondence.
Some newsletters are created as money-making ventures and sold directly to subscribers. Sending newsletters to customers and prospects is a common marketing strategy, which can have benefits and drawbacks. Public organizations emit newsletters in order to improve or maintain their reputation in the society. General attributes of newsletters include news and upcoming events of the related organization, as well as contact information
Digital e-Newsletters are important element in marketing and something every business should have.
Articles: Many years of utilizing search engine optimization techniques and strategies and copywriting experience has enabled me to write high quality articles and features. Many of my articles have been featured in magazines and online article portals. I have platinum author status on ezinearticles.
|Synonyms :||Report, Account, Story, Write-Up, Feature, Item, Piece, Column, Review, Commentary|
Business Blog Development & Posts: Online blogs are an increasingly effective method of dispersing information about your business. Simply having a search engine enhanced and informative blog online will increase traffic to your company website. Although requiring maintenance on a daily basis, to be the most effective, blogs are a terrific form of Internet marketing. I will design, create, and write, a highly effective commercial blog and maintain it on a daily basis to increase traffic to your company website and inform visitors. Blogs can also allow visitors to leave comments, which can be valuable information used in your marketing strategies.