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SEO-Enhanced Press and Media Releases >>

Many business owners and marketing managers don’t realize that almost any news about your company is news worth sharing through an online press release.

I have composed hundreds of press releases for companies, artists, etc.   I can help with your next press release including strategy, optimizing it for the search engines, content writing, editing, and distribution as needed.  Press releases are an important part of every business marketing and public relations strategy. The goal of a press release is to create sufficient interest to generate a news story in media outlets. To do so, you must provide a professionally-written and formatted press release.

A proven marketing strategy, a company should put out a press release on any noteworthy story at least one every quarter.

Executive Profiles & Biographies >>

biography (or simply bio) is a detailed description of a person’s life. It involves more than just the basic facts like education, work, relationships, and death, but also portrays a subject’s experience of these life events. Unlike a profile or curriculum vitae(résumé), a biography presents a subject’s life story, highlighting various aspects of his or her life, including intimate details of experience, and may include an analysis of the subject’s personality.   Biographical works are usually non-fiction, but fiction can also be used to portray a person’s life. One in-depth form of biographical coverage is called legacy writing.  Works in diverse media, from literature to film, form the genre known as biography.

An executive profile is a brief, but detailed report describing the particular attributes of high power executives. A company’s CEO, President, Vice President, COO, as well as other department heads may be represented to the public in the form of an executive profile, written by a publicist or public relations agency.

Press Kits / Media Kits/Website Design and Development >>

A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference. An electronic press kit (EPK) or a digital press kit (DPK) is a press kit equivalent in electronic form. An EPK usually takes the form of a website or e-mail, though they are also known to exist in CD and DVD form.

Website Design & Development:  As the founder and previous owner and marketing manager of a mid-size web development firm, I have a great deal of expertise in the website design and development business.  Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating markup then they are also expected to be up to date with web accessibility guidelines.
Web Development:  Deals with a programmer working the back-end functions of the website.

Online Publicity Newsrooms >>

An online newsroom (also known as a pressroom, mediaroom, press center or media center) is a website, web page or site section that contains distributable information about a corporation or organization. The online newsroom was initially created for corporate communicators and public relations firms to target traditional media outlets, fundamentally newspapers, magazines, radio stations and television stations. Multiple public relations audience interests are now supported, including media relations, investor and analyst relations, community relations, and consumer social media relations.

Most online newsrooms provide press releases and kits, photographs, logos, audio, video, executive biographies, contact information, events, company history and awards and honors. Sometimes, they also contain industry news feeds.

Increasingly companies are aggregating their presence on various social media sites into their online newsrooms.   Some newsrooms may accommodate interactive forums for product evangelists, disgruntled consumers and organizational spokespeople to engage in ongoing online conversation about the company or organization and its products, services or philosophy.

Online Video Scripting for Business >>

A business sales or educational video has the potential to tell a solid story about your business in a short amount of time. But before you implement any graphics or dynamism to the video creation, you need to focus intently on developing a killer script. A professionally-written, captivating script is the basis for a successful company video. Without the strong and proper foundation, the rest of the creation process will fail.