Corporate Copywriting & Publishing
Publicity Writing & Marketing
Writing top-notch professional copy for B2B (Business-to-Business) differs greatly from developing and writing copy for the B2C (Business-to-Consumer) markets. Although I shine at writing B2C copy, B2B is a particular passion. When writing for a B2B client the first thing I do is learn the company’s business model; What Does the Client Do? What is their value proposition? What do their clients or customers look like? How does this firm differentiate themselves from similar firms? Why to people buy from them? Why do people stop buying from them? Why do people never buy from them? Thoroughly understanding all of these elements, and a lot more, provides me with an indispensable foundation for making your copy consistent, persuasive and on-point.
In publishing, art, and communication, content is the information and experience(s) directed towards an end – user or audience. As a web content writer I have gained, over many years, an expertise in developing and writing relevant content for websites. Every website has a specific target audience and requires a different type and level of content. The content I develop and write is Search Engine Optimized) and is rich in keywords that attract and retain users on a website. Usually the content that I write specifically for a website focuses on a specific topic. It is easy to read, and provides the information in easy-to-understand language. Most story pieces are centered on marketing products or services that the website is selling or endorsing, though this is not always the case. Some websites are informational only and do not sell a product or service. In those instances, the content I develop and write is geared toward helping to educate the reader while providing them with complex information in a way that is easy to understand and retain.
In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.
Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement. The design of the landing page layout matters and this should be tested with different ideas and page layout styles to see what converts and works better.
A Sales brochure is an informative paper document (often also used for advertising), that can be folded into a template, pamphlet or leaflet. Brochures are advertising pieces mainly used to introduce a company or organization and inform about products and/or services to a target audience. Brochures are now available in electronic format and are called e-brochures or digital brochures. They are found on the web usually on a company’s website or as a part of an email marketing campaign or digital company newsletter.
A biography (or simply bio) is a detailed description of a person’s life. It involves more than just the basic facts like education, work, relationships, and death, but also portrays a subject’s experience of these life events. Unlike a profile or curriculum vitae(résumé), a biography presents a subject’s life story, highlighting various aspects of his or her life, including intimate details of experience, and may include an analysis of the subject’s personality. Biographical works are usually non-fiction, but fiction can also be used to portray a person’s life. One in-depth form of biographical coverage is called legacy writing. Works in diverse media, from literature to film, form the genre known as biography.
An executive profile is a brief, but detailed report describing the particular attributes of high power executives. A company’s CEO, President, Vice President, COO, as well as other department heads may be represented to the public in the form of an executive profile, written by a publicist or public relations agency.
A company or corporate profile is essentially the content or information that is found on the “About” page of a company’s website. It provides a detailed description of the company, its functions, team members, locations, etc.
e-Newsletters or digital newsletters are published by clubs, churches, societies, associations, and businesses—especially companies—to provide information of interest to members, customers, or employees. A newsletter may be considered “grey literature”. Newsletters delivered electronically via email (e-Newsletters) have gained rapid acceptance for the same reasons email in general has gained popularity over printed correspondence.
Some newsletters are created as money-making ventures and sold directly to subscribers. Sending newsletters to customers and prospects is a common marketing strategy, which can have benefits and drawbacks. Public organizations emit newsletters in order to improve or maintain their reputation in the society. General attributes of newsletters include news and upcoming events of the related organization, as well as contact information. Digital e-Newsletters are important element in marketing and something every business should have.
Many business owners and marketing managers don’t realize that almost any news about your company is news worth sharing through an online press release. I have composed hundreds of press releases for companies, artists, etc. I can help with your next press release including strategy, optimizing it for the search engines, content writing, editing, and distribution as needed.
Press releases are an important part of every business marketing and public relations strategy. The goal of a press release is to create sufficient interest to generate a news story in media outlets. To do so, you must provide a professionally-written and formatted press release.
A proven marketing strategy, a company should put out a press release on any noteworthy story at least one every quarter.
Email copywriting and Email marketing is writing and directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
An email autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex. Writing autoresponder content can be tricky – only because it should contain some sort of marketing message, and encourage the person receiving the automated message to stay involved.
Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals.
The first autoresponders were created within mail transfer agents that found they could not deliver an e-mail to a given address. These create bounce messages such as “your e-mail could not be delivered because…” type responses. Today’s autoresponders need to be careful to not generate e-mail backscatter, which can result in the autoresponses being considered E-mail spam.
Direct Response Copy and Direct Response Marketing in the form of a traditional or digital sales letter is designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured, and attributed to individual advertisements. As a professional marketing copywriter I have been trained in the art of persuasive copy, and know not only how to get the attention of the target buyer, but how to make them feel that your product or service is the most important element in their lives that they are desperately missing. I do extensive research on your prospective buyer until I know and understand them better than they know themselves. I’ll then implement this insight to write copy that slowly guides the prospect toward an immediate purchase of your product or service.
A sales letter is a piece of direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a salesman. A sales page is essentially a digital sales letter found on a website, blog, social media site, or in an email campaign – also written and designed to persuade the reader to purchase a particular product or service. As a professional advertising copywriter I have been trained in the art of persuasive copy, and know not only how to get the attention of the target buyer, but how to make them feel that your product or service is the most important element in their lives that they are desperately missing.
A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference. An electronic press kit (EPK) or a digital press kit (DPK) is a press kit equivalent in electronic form. An EPK usually takes the form of a website or e-mail, though they are also known to exist in CD and DVD form.
Website Design & Development: As the founder and previous owner and marketing manager of a mid-size web development firm, I have a great deal of expertise in the website design and development business. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating markup then they are also expected to be up to date with web accessibility guidelines.
Web Development: Deals with a programmer working the back-end functions of the website.
Many years of utilizing search engine optimization techniques and strategies and copywriting experience has enabled me to write high quality articles and features. Many of my articles have been featured in magazines and online article portals. I have platinum author status on ezinearticles.
Synonyms: Report, Account, Story, Write-Up, Feature, Item, Piece, Column, Review, Commentary
As a generic term, an electronic book (variously: e-book, eBook, e-Book, ebook, digital book or e-edition) or a digital book is a book-publication in digital form, consisting of text, images, or both, readable on computers or other electronic devices. Although sometimes defined as “an electronic version of a printed book”, many e-books exist without any printed equivalent. Commercially produced and sold e-books are usually intended to be read on dedicated e-readers. However, almost any sophisticated electronic device that features a controllable viewing screen, including computers, tablets and smartphones can also be used to read e-books.
E-book reading is increasing in the US; by 2014 28% of adults had read an e-book, compared to 23% in 2013. This is increasing because 50% of American adults by 2015 had a dedicated device, either an e-reader or a tablet, compared to 30% owning such a device by the end of 2013.
Online blogs are an increasingly effective method of dispersing information about your business. Simply having a search engine enhanced and informative blog online will increase traffic to your company website. Although requiring maintenance on a daily basis, to be the most effective, blogs are a terrific form of Internet marketing. I will design, create, and write, a highly effective commercial blog and maintain it on a daily basis to increase traffic to your company website and inform visitors. Blogs can also allow visitors to leave comments, which can be valuable information used in your marketing strategies.
A dominant social media presence is imperative in today’s online business environment. By now, your company should have a strong SM habitation on the Internet. If it does not, your business is seriously behind the online-marketing eight-ball. Social Media sites such as Facebook, Twitter, Instagram, and Linked-In, are highly powerful tools.
Social media design, strategy, and maintenance-management, is an online marketing tool I began helping business with a long time ago. I will thoroughly research your business model, and determine things like your company brand – What exactly do you do ? What is your value proposition? What do your clients or customers look like? How does your firm differentiate themselves from similar firms? Why to people buy from you? Why do people stop buying from you? Why do people never buy from you? Thoroughly understanding all of these elements, and a lot more, provides me with an indispensable foundation to begin building your social media strategy, content, design, and overall SM Presence. Once your social media presence is designed and launched, we will maintain and manage the sites on a daily basis. This is probably one of the most important factors in SM Marketing.
A ghostwriter is a writer who authors books, manuscripts, screenplays, scripts, articles, blog posts, stories, reports, whitepapers, or other texts that are officially credited to another person. Celebrities, executives, participants in timely news stories, and political leaders often hire ghostwriters to draft or edit autobiographies, magazine articles, or other written material. A common form of literature ghostwriters are hired for is a celebrity’s memoirs. In music, ghostwriters are often used for writing songs and lyrics. Screenplay authors can also use ghostwriters to either edit or rewrite their scripts to improve them.
A business sales or educational video has the potential to tell a solid story about your business in a short amount of time. But before you implement any graphics or dynamism to the video creation, you need to focus intently on developing a killer script. A professionally-written, captivating script is the basis for a successful company video. Without the strong and proper foundation, the rest of the creation process will fail.
An online newsroom (also known as a pressroom, mediaroom, press center or media center) is a website, web page or site section that contains distributable information about a corporation or organization. The online newsroom was initially created for corporate communicators and public relations firms to target traditional media outlets, fundamentally newspapers, magazines, radio stations and television stations. Multiple public relations audience interests are now supported, including media relations, investor and analyst relations, community relations, and consumer social media relations.
Most online newsrooms provide press releases and kits, photographs, logos, audio, video, executive biographies, contact information, events, company history and awards and honors. Sometimes, they also contain industry news feeds.
Increasingly companies are aggregating their presence on various social media sites into their online newsrooms. Some newsrooms may accommodate interactive forums for product evangelists, disgruntled consumers and organizational spokespeople to engage in ongoing online conversation about the company or organization and its products, services or philosophy.
Business Content writing & marketing is any copywriting and marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. Content marketing is also defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. The type of content businesses share is closely related to what they sell. However, the content’s main focus is on the needs of the prospect. This information is consistently delivered and can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc.
Advertising Based Copywriting also known as AD-Copy is written content conveyed through online media and print materials. Copy is content primarily used for the purpose of advertising or marketing. This type of written material is often used to persuade a person or group as well as raise brand awareness.
Copywriters (known as continuity writers in broadcasting) are used to help create direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media pages. In book publishing, flap copy and jacket flap copy are terms for the brief summary of a book which often appears on the inside of the book’s hardcover dust jacket; back cover copy is similar, often briefer text placed on the book’s outside back cover; catalog copy is another book summary maintained in a publisher’s catalog of published books. Copy can also appear in social media content including blogposts, tweets, and social-networking site posts.
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Pay-per-click is commonly associated with search engines. With search engines, advertisers typically bid on keyword phrases relevant to their target market contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising.
However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.
The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.
GOOGLE AD WORDS (AD-Copywriting) and PPC MANAGEMENT:
Google AdWords is probably the most popular PPC online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users. Web pages from Google and from partner websites are designed to allow Google to select and display this advertising copy. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate.
The bidding process when utilizing PPC advertising is extremely intense and time-consuming in order to be most effective. I can manage your PPC campaign for maximum efficiency.
Subscription pages are similar in nature to landing pages. When an ad is clicked on it may direct to a subscription page whereby a visitor can sign up for a monthly subscription service.
Social Media Marketing is the process of gaining website traffic or attention through social media sites. The most important social sites for business are Linked-In – Facebook, and Twitter, however, there are many others you may want to consider.
Social media marketing campaigns usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., websites, social networks, instant messages, news feeds) about an event, product, service, brand or company, especially on social media platforms When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media
MY SMM SERVICES focus on an overall campaign and strategy to build your business social media network from scratch. Your SM presence consists of design – strategy – and posting management. Once your SM network is launched and has gained seniority online – the goal will be to bring massive traffic to your official company website.