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Facebook – Twitter – Linked-In Content Writing & Marketing
Strategy – Design – Management

Social Media Marketing:  is the process of gaining website traffic or attention through social media sites.  The most important social sites for business are Linked-In – Facebook, and Twitter, however, there are many others you may want to consider.

Social media marketing campaigns usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., websites, social networks, instant messages, news feeds) about an event, product, service, brand or company,  especially on social media platforms  When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself,  this form of marketing results in earned media rather than paid media.

MY SMM SERVICES focus on an overall campaign and strategy to build your business social media network from scratch.  Your SM presence consists of design – strategy – and posting management.  Once your SM network is launched and has gained seniority online – the goal will be to bring massive traffic to your official company website.

Business Blog Development / Maintenance & Management >>

Business Blog Development & Posts: Online blogs are an increasingly effective method of dispersing information about your business.  Simply having a search engine enhanced and informative blog online will increase traffic to your company website.  Although requiring maintenance on a daily basis, to be the most effective, blogs are a terrific form of Internet marketing.  I will design, create, and write, a highly effective commercial blog and maintain it on a daily basis to increase traffic to your company website and inform visitors.  Blogs can also allow visitors to leave comments, which can be valuable information used in your marketing strategies.

PPC (Pay per Click) Google Ad Words –
Ad Development / Writing / Campaign Management

A Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with search engines. With search engines, advertisers typically bid on keyword phrases relevant to their target market  contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising.

However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers

GOOGLE AD WORDS (AD-Copywriting) and PPC Campaign MANAGEMENT:
Google AdWords is probably the most popular PPC online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users. Web pages from Google and from partner websites are designed to allow Google to select and display this advertising copy. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate.

The bidding process when utilizing PPC advertising is extremely intense and time-consuming in order to be most effective.  I can manage your PPC campaign for maximum efficiency.